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No way home box office mojo9/12/2023 ![]() ![]() Other notable records for Spider-Man: No Way Home not already mentioned above: ![]() The Playstation IP source feature easily became a new franchise for the Culver City lot. Holland charted Sony’s Uncharted to more than $106M+ during its first global opening weekend ($139M including its early offshore debut). On TV, the Emmy winner’s Euphoria is the second-most watched HBO series after Game of Thrones. Imagine a Dune without Zendaya? Clearly a brilliant stroke to include her among the sci-fi ensemble, Dune being the only $400M grossing Best Picture Oscar nominee (and the highest grossing theatrical day-and-date title). Outside of No Way Home, Zendaya and Holland have proved to be catalysts for other great box office openings and even in-home viewership. Zendaya and Holland spurred a social media reach of 1.23 billion for the movie, and that’s not counting the 50 billion-plus fans who reposted TikTok videos of the duo lip-synching, flirting, and joshing each other in interviews. You can’t discount the combined social media power of Tom Holland and Zendaya (who according to RelishMix had 210.2M social media followers at the time of the pic’s opening) for fueling the third highest global opening of all-time, Sony’s biggest ($600.5M) and the studio’s top grossing movie ever. While it’s been the rule for a while that it’s franchises that open movies at the box office, not stars, Spider-Man may have changed that theory. It’s only now that you hear in the wake of Spider-Man most rival major studio bosses acknowledging that theatrical paves the way for a successful overall entertainment business, that “day-and-date doesn’t work at all.” Tom Holland and Zendaya Sony “More importantly, the perception of the movie theater business as a viable enterprise would’ve been immeasurably impacted and not in a good way,” Dergarabedian notes. “Can you imagine if it had flopped?,” he adds, “Then every other movie would have been negatively impacted due to a lack of dynamic momentum to carry forward in the box office.” “ Spider-Man: No Way Home is arguably the most important movie to the movie theater industry ever,” emphasizes Comscore Senior Media Analyst Paul Dergarabedian. Moviegoing for Spider-Man: No Way Home superseded any handicaps presented by the pandemic. People went out of their way to see this movie not just when Omicron was raging, but when mask mandates eased, because it inherently was an anomaly plot-wise in the MCU and Spider-Man canon. Talent isn’t getting rich off of streaming views or subscriber counts. Try telling that to agents whose job it is to morph their clients into stars and successful, big screen filmmakers. Try telling exhibition that after being broken for the majority of 2020 and into 2021. There are some at other studios who are envious about No Way Home‘s success, and have sniped that the movie was an anomaly at the pandemic box office, not the standard. A packed house on the first Sunday night of ‘Spider-Man: No Way Home’ at Regal’s Valencia Town Center Deadline You can say that a movie set in a Marvel Cinematic Universe is a self-fulfilling prophesy at the box office. No Way Home producers Kevin Feige and Amy Pascal say more Sony/MCU Spidey is already in store. Remember how No Way Home almost didn’t come together as Sony and Disney’s Marvel were hashing out terms? See what happens when everyone kisses and makes up? Marvel wound up co-financing this $200M sequel at 25% with Holland’s webslinger contracted to appear in another Disney/Marvel film. But for Disney, it was all about their love affair with subscribers. Head scratching ensues over the money left on the table with Disney/Marvel’s Black Widow going day-and-date on Disney+, and stalling at $379.7M WW. That figure is significantly higher now that the MCU pic’s global is at $1.89 billion. We already reported some time ago how No Way Home was profiting in its theatrical window with $610M after a global B.O. Tee a movie off on a premium format like the big screen gives it automatic luster, thus making it desirable when it becomes available in homes. We all know how excited some studios were about experimenting with theatrical day-and-date on their streaming services, whether they were giving the movies away free to subscribers or charging them an extra $30, however, witness the firepower of this fully armed and operational Sony blockbuster, a key, high example that when a studio practices a theatrical window/ancillary business model, the riches are there. Blake Lively Sony Wayfarer Studios Movie 'It Ends With Us' Sets Early 2024 Release ![]()
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