AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Nytimes real estate aad9/10/2023 ![]() ![]() Successive industry crises – from brand safety and ad fraud to the impending demise of third-party cookies – have provided some hope of a “return to quality”, and that brands might direct greater emphasis towards premium media environments. No sign of a ‘return to quality’ in online ads In 2007, global ad spend on newspaper print advertising peaked at $121.4bn in 2023, investment will drop to $22.8bn, according to WARC Media forecasts. Yet that decline has accelerated over the last decade. Even in 2010, when search and social ad markets were beginning to mature, publishing media still accounted for nearly $3 in every $10 spent on advertising around the world. Newspapers would continue to occupy a greater share of spend than TV until 2001. While the narrative of publishing’s fall from advertising grace is well known, it can sometimes seem an older story than it really is. In 1980, nearly two-thirds (64.2%) of all of total global ad spend by brands went to print media, according to WARC data. ![]() That mutual contentedness was reflected in advertising investment. Newspapers helped brands to reach audiences at scale, while advertising revenue funded the journalism that found a dedicated following among readers. It was a relationship that endured for centuries. Within a century of Johann Carolus publishing what many accept to be the first printed newspaper in 1605 (the snappily-titled Relation aller Fürnemmen und gedenckwürdigen Historien), readers had become accustomed to seeing adverts for goods and services placed alongside editorial content. Others point to the Boston News-Letter, and a 1704 real estate ad for a plantation on Oyster Bay, Long Island.Įither way, the histories of the printing press and advertising are intimately intertwined. Guinness World Records cites London title Perfect Diurnall, which started carrying book promotions at the time of the English Civil War in 1646. The identity of the first printed advertisement is subject to some debate. The latest Global Ad Trends report tries to make sense of the precipitous decline in the publishing sector as a force in the advertising market. ![]()
0 Comments
Read More
Leave a Reply. |